July 2011
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It happens to us all. Your startup is cruising along, or at least you're really busy running in a million directions. Maybe you've also got pulled away with some personal issues like selling your home, caring for children or relationship challenges. No matter what the cause, you get away from the most important thing: Getting outside the building and talking to customers.
Ten months ago, I moved to Boston to attend Emerson College as a creative writing M.F.A. candidate with focused aspirations: I wanted to write and I wanted to teach. I certainly didn’t anticipate jumping head-first into the startup world in my first year here (or ever) – because I didn’t know I could. My undergraduate college transcript reads like something out of Emily Dickinson’s adolescent dreams: British Literature, Creative Writing Workshop, Introduction to Linguistics. Sales and marketing were the things I assumed I would never have to think about, outside trying to be a savvy consumer in my own life.
How do you attract a technical cofounder? What does it take to be a good business cofounder? How do you get your idea off the ground and make some progress without spending a lot of time coding? These are all questions a Northeastern student emailed me about earlier this week.
We all get them. Those emails that make you cringe, just a little. Some brand new entrepreneur emails you for help. You're busy and you're not sure you're the right person to help. They seem like they lack even some of the most basic knowledge to get started. But they're asking you for help...probably hoping for a meeting or maybe an intro to a trusted contact.

