Marketing, Sales, PR

How Twitter Can Make you a Better (and Happier) Person

Submitted by Jason Evanish on Tue, 02/23/2010 - 1:35am
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URL: 
http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-y...
Author: 
Ton Hsieh
Amazing tips on how to truly utilize twitter to be better/happier: 1) Transparency and Values, 2) Reframing Reality, 3) Helping Others, 4) Gratitude

Do's and Don'ts of SaaS Marketing

Submitted by Peter Cohen on Tue, 12/08/2009 - 2:42pm
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URL: 
http://www.saasmarketingstrategy.com/publicationsresources.html
Author: 
Peter Cohen, SaaS Marketing Strategy Advisors
The Do's and Don'ts of SaaS Marketing, all on a single page.

Ten Essentials of SaaS Solution Marketing

Submitted by Peter Cohen on Tue, 12/08/2009 - 2:37pm
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URL: 
http://www.saasmarketingstrategy.com/publicationsresources.html
Author: 
Peter Cohen, SaaS Marketing Strategy Advisors
Describes the unique challenges of marketing a software-as-a-service (SaaS) solution to enterprises

10 lessons in bootstrapping a business

Submitted by Jason Evanish on Mon, 11/16/2009 - 12:55am
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URL: 
http://entrepreneur.venturebeat.com/2009/10/28/10-lessons-in-bootstrapping-a-bus...
Author: 
Clate Mask
Here are the top ten lessons we learned from this method – and why I continue to evangelize bootstrapping to entrepreneurs:

CEOs: Your Changing Customer

Submitted by Jason Evanish on Mon, 11/16/2009 - 12:06am
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URL: 
http://blogs.forrester.com/colony/2009/09/ceos-your-changing-customer.html
Twitter: 
@gcolony
Author: 
George Colony
Forrester research's George Colony writes about how people (your customers) have changed over the last decade based on their research. You will be surprised.

14 Startup Pitfalls to Avoid

Submitted by Jason Evanish on Sun, 11/15/2009 - 12:23pm
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URL: 
http://venturebeat.com/2009/06/08/14-startup-pitfalls-to-avoid/
Author: 
Adam Toren
Great list of common mistakes when starting your business.

4 R's of SEO: Robots, Ranking, Relevance & Results

Submitted by Jason Evanish on Sun, 11/15/2009 - 11:46am
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URL: 
http://www.seomoz.org/blog/4-rs-of-seo-robots-ranking-relevance-results
Author: 
Dr. Pete
For each of the 4 R's, I'll provide some tips and tools for how to measure your progress in that area.

Some Lessons I've Learnt from an Online Crisis

Submitted by Jason Evanish on Sun, 11/15/2009 - 11:44am
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URL: 
http://justanotherprblog.wordpress.com/2009/09/20/some-lessons-ive-learnt-from-a...
Author: 
Karalee Evans
How to handle a PR crisis that is exploding online.

The Friday Five: Tips on Getting Covered in Innovation Economy

Submitted by Jason Evanish on Sun, 11/15/2009 - 11:41am
in
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URL: 
http://www.boston.com/business/technology/innoeco/2009/09/the_friday_five_tips_o...
Twitter: 
@ScottKirsner
Author: 
Scott Kirsner, writer Boston Globe
Advice on how to get coverage by Scott, a leading innovation/entrepreneurship journalist in the New England region.

Hacking the Magical Number Seven with Storytelling

Submitted by Jason Evanish on Sun, 11/15/2009 - 11:37am
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URL: 
http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/
Author: 
Mike Speiser
People can only remember 7 things in their short term memory, but if you use a story to have them remember more. Use stories for your pitch, you product and advertising.
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