Have you ever noticed that girls always seem to travel in groups at night?  Or that smaller guys at the bar always seems to act tougher when “their boys” are around?  Not so much a coincidence.  People are very much a product of their community (or “tribe” as Seth Godin might point out).  In fact this concept of “community” is a very powerful one.  It’s a pretty democratic idea when you think about it.  Community is what empowers petitions and protests to be such powerful tools.  Community is the power of people.
 
In fact, social media and web 2.0 websites have only made this idea of tribes even more powerful.  Why else would there be well over 40 pages of open “Community Manager” Jobs?  Why would I do what I do at Grasshopper Group and Jason do what he does for oneforty?  Because it works…and businesses need to care about their community now more than ever.  Here are a few reasons why if you don’t have a community manger…you need to hire one: