User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager. Joe will walk us through principles and techniques that can help you test your ideas and bring them to market successfully. Although this session is focused on software products all product managers will find things in this approach that they can apply to their products.
Framework for designing solutions which provide great user experience
Suggested ways to develop a variety of potential solutions
Practical approaches for developing and testing prototypes
8:30 - 9:00 pm: Wrap up, networking follow up and depart
About the Speaker:
Joe Baz is the CEO & founder of Above the Fold. He helps executives and project teams with defining measurement strategies that ultimately impact the business’s bottom line. He has over 16 years of experience in strategy, usability and design of web applications, and has consulted on dozens of web application projects since the inception of Above the Fold in 2004.