Boston Product Management Association - Monthly Meeting

Free for BPMA Premium Members
Constant Contact 1601 Trapelo Rd Reservoir Place, Main Bldg, 3rd floor Waltham, Massachusetts 02451

BPMA Monthly Meeting

Solution Design - The Hidden Side of UX




User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager. Joe will walk us through principles and techniques that can help you test your ideas and bring them to market successfully. Although this session is focused on software products all product managers will find things in this approach that they can apply to their products.


  • Framework for designing solutions which provide great user experience

  • Suggested ways to develop a variety of potential solutions

  • Practical approaches for developing and testing prototypes

  • How to use metrics to validate the best solutions





Timeline for the evening:


6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart


About the Speaker:
Joe Baz, Above the FoldJoe Baz is the CEO & founder of Above the Fold. He helps executives and project teams with defining measurement strategies that ultimately impact the business’s bottom line. He has over 16 years of experience in strategy, usability and design of web applications, and has consulted on dozens of web application projects since the inception of Above the Fold in 2004.
Connect with Joe: