For details, link here: http://leverageresources0318.eventbrite.com
Given the current economic climate, tech marketers are now tasked, more than ever, with helping to drive overall revenue growth and to justify and measure their expenditures across advertising, events, digital marketing, etc. IDC is currently forecasting an expected 3.3% increase in WW IT revenue growth in 2010. How will this uptick re-shape your marketing program/staff mix? Which areas of program spend are most likely to increase and which areas are still vulnerable to cuts? How will your 2010 marketing actions and budgets compare to your peers or competitors?
Seth Fishbein from IDC's CMO Advisory Service will answer these questions when he presents the findings from the CMO Advisory Service's 2010 Tech Marketing Barometer Survey at the next MassTLC Sales & Marketing Roundtable. Seth will provide attendees with valuable insights from IDC to help you:
- Refine your marketing budgets
- Respond to a potential uptick or downturn in your own marketing investment cycle
- Redeploy staff and/or resources to increase your overall marketing efficiencies
In addition, Seth will also discuss some of IDC's latest research around best practices in digital marketing and social media measurement, including some client case studies. Seth will help marketers understand the landscape of digital marketing in 2010 and beyond, including answering some of these key questions:
How will the pendulum of digital marketing/social media investment shift in 2010?
What will investments in traditional media such as advertising and in-person events respond to the rise of digital marketing and virtual events?
How should tech marketers "operationalize" their social media roles and organizations?
Are marketers "mining" the right conversations across the community platform? What's the current state of social media measurement vs. the best-in-class state?
How are marketers leveraging social media to drive lead generation?
Where are you on IDC's Social Media Spectrum?
Following Seth's presentation, listen to three local marketing executives discuss how their company's perspectives and marketing resources have shifted to help turbocharge revenue growth in 2010.
Joan Babinski, VP of Marketing, Brainshark
Frank Days, Director, new and social media, Novell
Doug McCartney, VP of Sales and Marketing, Two Step Software