General Assembly : Introduction to Google AdWords

$20 ($10 early bird)
General Assembly Boston, 101 Main Street (14th floor), Cambridge, MA
Finding new customers is a challenge for every business, and getting started with AdWords as a customer acquisition channel can be confusing, expensive and time consuming. In this gentle introduction to AdWords, we will walk through the AdWords interface and explore campaign structure, reporting, keyword match types and quality score.

This class is designed for marketers who have decided to try AdWords advertising, but need
help setting up a cost-effective, ROI positive campaign. In particular, it will explain:
  • How Google AdWords works
  • What preparation is required to launch a successful campaign
  • How to select keywords
  • How to write ad copy
  • How to target your ads effectively
  • How to track your progress
  • How to work within a limited budget
Students will leave this session with the knowledge needed to build their own AdWords campaigns or con´Čüdently manage an outside AdWords agency/consultant.