For details, link here: http://intelligentlyhowtopitchareporter.eventbrite.com Level: This course is for those who are new to PR--founders, marketers, startup folks--or just want help understanding how to tell your story in a way that appeals to reporters. What You'll Learn: In this workshop-style class with two of Boston's most accomplished reporters, Greg Gomer (BostInno), and Curt Nickisch (WBUR), you'll learn: How to identify the key players (the reporters you want to talk to!) How to know when your company's ready to pitch a reporter How to establish your media outreach goals What makes a terrible pitch What makes a compelling pitch What to do after the story goes live - how to get the most out of a single story The class will cover the topics above before moving into a hands-on workshop to help tackle the questions you have around media outreach. This is a hands-on, personalized approach to your individual company's media needs. Class Structure: 30 minute lecture 30 minute workshop working your companies' stories / pitches 15 - 30 minute Q&A Greg Gomer is the Managing Editor of Streetwise Media, editing the top local startup news for BostInno.com. Greg is a savvy reporter deeply embedded in the startup scene, always turning up breaking news a few beats ahead. He's also just an all around great guy to know in Boston. Curt Nickisch is a Business & Technology Reporter for WBUR. Curt tells Boston’s best business and tech stories in ways that both biz-savvy insiders and business neophytes find intriguing and informative. As the Business and Technology Reporter at one of the nation's premiere public radio stations, WBUR-FM in Boston, he seeks out the most relevant economy, finance and technology stories and craft them from conception to production for both broadcast and online media. His stories are heard and read not only in Greater Boston, but by millions countrywide on National Public Radio and Marketplace and internationally as well.