For details, link here: http://intelligentlydesignandbranding.eventbrite.com Course Level: First-time Founders, beginner to experienced Marketers and UX / Design professionals. A real world discussion of how to develop your company's logo and branding. Learn to gauge the importance of how consumers, colleagues and potential investors make initial impressions based on your company name, logo, messaging and general design aesthetic. Learn: To Logo, or not to Logo? Creating a branding budget and realistic timeline. Understand how to hire and successfully work with your design studio / designer. Aaron Belyea is the Owner and Art Director of Alphabet Arm, and oversees the award-winning, full service design studio specializing in bold and distinctive print design solutions. For 10 years Alphabet Arm is been regarded as one of Boston's most creative branding studios. Running a small studio that generates a great deal of high-end work, Aaron lives and embraces the entrepreneurial spirit. ...and he created our rockin' Intelligent.ly logo!