Class - Everything You Need to Know About Mobile Ad Tech

Location: Campus 500 Harrison Ave Boston, MA 02118

Instructor: Jennifer Lum

As the world of digital marketing continues to evolve, more and more companies are turning to the maturing mobile sphere to market their products.

Don't be left in the dust - learn from Jennifer Lum as she guides you through the mobile ad tech ecosystem. She'll point out all the key players in addition to covering subtle ins and outs that you'll be able to leverage for success.


What You'll Learn:

  • Key categories and category leaders in mobile ad tech
  • How mobile ad tech is different from online ad tech
  • How money flows across the landscape 
  • Where to start as an advertiser, a publisher, and an app developer 


This class is for YOU if you're a newbie in the mobile ad space and are looking to understand the lay of the land.


Tweet yourQUESTIONS in advance to @Intelligent_ly and an @lum using#Ilymobile and get ready for some serious Q&A after Jennifer’s presentation.


Jennifer Lum is a Co-founder of Adelphic, creators of a breakthrough platform for targeted advertising. Prior to Adelphic, Jennifer worked with the world's best brands to build industry-leading mobile marketing and advertising platforms at Apple, Quattro Wireless and m-Qube.

Jennifer is also a Co-founder of Apricot Capital and is an entrepreneur in residence at MIT. She also mentors startups at TechStars and 500 Startups. Jennifer has been recognized as Boston Business Journal's Top 40 Under 40,'s Women to Watch and Business Insider's Most Powerful Women in Mobile Advertising.