Learn from the experts in Startup Marketing Labs!

Location: 
Microsoft NERD New England Research & Development Center - On e Memorial Drive - Cambridge, MA 02142
Description: 
For full details, including the address, and to RSVP see: ht tp://www.meetup.com/Boston-Area-Startup-Marketing-Meetup/events/124056122/ n Our first Startup Marketing Labs event will have experts on hand from di fferent areas of startup marketing, including branding, PR, inbound mark eting, automation, and other interesting topics. Together, we'll exploreour marketing challenges and exchange advice on how others have tackled th em successfully. Public Relations Experts: Corinne Federici, Vice Pr esident at InkHouse Public Relations - Trained in a hard-nosed newsroom, C orinne’s passionate about telling great stories that get prospects to buy,influencers to endorse and reporters to write. The key: make it urgent, c ompelling, visceral and personal. With more than a dozen years of experien ce creating new markets and market leaders, Corinne directs integrated mar keting and PR strategy for many of Corporate Ink’s B2B clients. Lisa Mok aba, Director of Media Relations at InkHouse Media + Marketing - Lisa is adirector of media relations at InkHouse, focused on developing key report er and influencer relationships on behalf of her clients, as well as devel oping creative pitch ideas and topics. Lisa has secured coverage for her cl ients in top business publications including TIME, USA Today and The New Y ork Times. Lisa earned a Bachelor of Science degree in marketing from The C arroll School of Management, Boston College. Casey Cardinal, Senior Ac count Executive at InkHouse Media + Marketing - Casey is responsible for dr iving media relations and thought leadership programs on behalf of her clie nts, providing guidance on company messaging and strategy and managing spe aking and award programs. Casey holds a bachelor of arts degree in businessadministration from the University of New Hampshire with a concentration i n marketing. Katie Ledoux, Associate Account Executive at InkHouse Medi a + Marketing - Katie manages a number of social media accounts on behalf o f her clients and has extensive experience in social strategy, content cre ation, conversation monitoring, engagement and measurement. She holds a b achelor of arts degree in Communication and Public Relations from VillanovaUniversity. Events Experts: Paul Hlatky - Paul is Executive Directorof Greenhorn Connect, Boston's most comprehensive resource for entreprene urs and a Sales Consultant at Yesware. He has planned conferences and caree r fairs locally with hundreds of attendees primarily focused on student eng agement. Ann Sharon, Director of Business Operations at CloudLock - Clo udLock is the cloud information security company focused on public cloud of ferings. Ann runs the Go-To-Market operations and is responsible for leadin g and managing various programs. She researches, qualifies, and plans ove r 20 events per year. Branding Expert: Amy Groden-Morrison InboundMarketing Expert: Inbound Marketing Specialist, Hubspot Getting to