Marketing Data Analytics is revolutionizing the way companies are maximizing ROI. Finally, marketers are able to create a tangible link between their campaigns and overall revenue. Join Mark Jeffery, from the Kellogg School of Management and author of the AMA's Best Marketing Book of 2011: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, and some of the region's best marketers for a dynamic half-day event where they will share their insights and best practices on topics including data strategies, executive dashboards, technologies they find most effective and how they are using data to move the needle.