Mobile Commerce: What do your customers really want in their mobile experience?
And how the strategy of retailers, banks and advertisers need to evolve.
 
Mobile commerce is still in its infancy. Mobile commerce was estimated to take in $31 billion in the US in 2011. That’s a healthy slice of the US e-commerce revenue of $200 billion. But it’s still a narrow view of mobile commerce.
 
Join the BBJ and Nitzan Shaer, founder of Skype Mobile, and Managing Partner of High Start Group as he looks at mobile commerce in a much wider context: as part of the overall $3 trillion offline and online commerce market.
 
In his presentation, Shaer will discuss how strategies for retailers, advertisers, banks and consumers need to be reconfigured:

• What changes are we witnessing to the retail value chain?
• What opportunities and threats exist for retailers, banks and advertisers in the e-commerce world?
• How is consumer behavior changing with new technologies at their fingertips?
• How do the needs of the mobile customer differ from those of a desktop and offline shopper?
• What opportunities exist to provide innovative value propositions?
• How mobile impacts the user experience of the entire brand?

The key takeaway: Companies that think about consumers' needs will succeed, even if the technology isn’t loaded down with bells and whistles.
 

Twitter Hashtag: #BBJMobile
 

Each attendee will receive a new 1-year subscription to the Boston Business Journal and continental breakfast.

For more info, contact Shelby Baker at 617-316-3207 or sbaker@bizjournals.com