C3 Presents:

Pay-Per-Click Advertising 101

5/25 - Introduction to Paid Advertising

9:00 am - 10:30 am in Havana, 5th Floor

-          Strategy : How can PPC help my business?
-          Free Tools : Using Google Adwords to use to research your target market
-          Free $$$ : How to get advertising credits from Google, MSN, and Facebook
-          Basic Vocabulary : Learn the language of paid advertising
-          Basic Campaign : Hands-on group exercise building a simple campaign

6/1 - What Button Do I Click?

9:00 am - 10:30 am  Havana, 5th Floor 
-          Tour : Google, MSN, and Facebook advertising interfaces
-          Best Practices : How to organize your campaigns
-          Keyword Selection : Choosing cost-effective keywords
-          Ad Copy : How to attract your customer’s eyeballs
-          Display Advertising : Getting ads on Blogs and non-search sites

6/8 - Strategy & Optimization

9:00 am - 10:30 am  Havana, 5th Floor 
-          Organization : Methods and tools for confident results
-          Testing Options: Ideas and options
-          Report Analysis : Translating data into actionable steps

About the Instructor:

Giuseppe Frustaci is a search marketing professional with a focus on digital performance marketing. Specializing in PPC, SEO, Facebook, Email, and Display marketing, Giuseppe has managed $10M+ in marketing budgets for clients such as Staples.com, Proctor &  Gamble, and Novartis. Particularly interested in early-stage market testing methods for startups, Giuseppe is currently serving as the Digital Advertising Director for CoachUp.Com and also freelances for various small businesses. CoachUp recently received a seed round of funding and is located in the Cambridge Innovation Center.