Smart Money in Gaming: A current and future look at monetization strategies in Retail, Mobile and Social Gaming

Cost: 
Free
Location: 
Microsoft (New England Research and Development Center) One Memorial Drive Cambridge, MA
Description: 

Traditional game publishing models are dying out giving way to disruptive and new ways to develop, publish and monetize games. Today's market of digital downloads, mobile and social games provide game developers with a number of mechanics for getting players to open their wallets. It is critical that a game's monetization strategy be identified and implemented in the game design at a very early stage - the question is which monetization approach is right for my game?

Our panel will review recent developments in monetization of retail, mobile and social gaming , what works,what has failed and what's up next. We will also take a look at the overall change in what consumers are willing to spend their money on and what they expect for their hard earned dollar. With a number of platforms available to independent developers including mobile, social, browser and now Windows 8, matching your game with the right platform and audience is more critical than ever.

Moderated by Marco Mereu (uCool), the panel will include  Jeff Goodsill (Stomp Games), Chris Rigopolous (Harmonix), Dave Bisceglia (Tap Lab), and Layne Ainsworth (TapJoy).

Come early or stay late to enjoy light appetizers / drinks and to network with your peers. The event will be held on Wednesday, November 28th from 6pm – 9pm at the Microsoft NERD Center (One Memorial Drive, Cambridge).

6:00pm – 7:00pm: Networking & Light Appetizers, Refreshments

7:00pm – 8:15pm: Panel

8:15pm – 9:00pm: Post-Panel Networking

Event sponsored by Microsoft New England Research & Development Center; Adobe; Morse, Barnes-Brown & Pendleton; and Turbine.