For consumers, brand interaction on social media platforms is no longer the exception – it’s the expectation. People value social media dialogue and use it to form friendly and meaningful relationships with companies. However, despite the tremendous and continual growth of social media and consumer engagement online, marketers often find themselves asking a familiar question: how can I get a more engaged, targeted audience to join the online conversation around my brand?

Utilizing paid and organic search marketing techniques can give marketing professionals the edge they need to dramatically increase the audience, reach, and overall engagement of their social media channels.

In this interactive webinar, Francis Skipper, VP of Digital Marketing at 451 Marketing, will teach attendees how to integrate search marketing tactics into their overall marketing mix to expand their online following, enhance their search rankings, and, ultimately, increase online visibility among their target audiences. Industry statistics, step-by-step instructions, and case studies will leave attendees with the tools necessary to drive social interactions by leveraging search marketing.