Lessons Learned in Getting Press

I've been very fortunate over the past few months to get some really awesome press coverage for myself and Greenhorn Connect. I also worked at a startup where the CEO was extremely adept at garnering press as well. From these combined experiences, I've learned a bit about getting press. I'd like to share some of those lessons here and hope you'll leave any lessons you have in the comments.

The Friday Five: Tips on Getting Covered in Innovation Economy

General Information
Author: 
Scott Kirsner, writer Boston Globe
Advice on how to get coverage by Scott, a leading innovation/entrepreneurship journalist in the New England region.
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