LinkedIn Marketing for B2B Marketers

Location: Campus 500 Harrison Ave Boston, MA 02118

Course Description: LinkedIn isn’t just a tool for individuals: many companies use it to drive qualified leads and business. LinkedIn can be an important part of your B2B marketing implementation.  Learn strategies for optimizing your company’s use of LinkedIn and how to integrate LinkedIn into your company’s marketing strategy. 

In this class, you'll learn: 

  • How to optimize your company’s LinkedIn presence
  • What direction you should give your employees to better leverage their LinkedIn Profiles
  • LinkedIn tips and tricks you can begin using immediately.


Bobbie Carlton, founder of Carlton PR & Marketing, is an award-winning
marketing, PR and social media professional who is the co-founder of Innovation
Nights LLC, a network of free monthly product launch parties and networking
events powered entirely by social media. Carlton also heads up marketing for
Accounting Management Solutions, Inc., an accounting and financial services
firm that provides part-time and interim finance consulting and accounting support for public, private and nonprofit organizations, and Tyler Place Family Resorts of Vermont. She teaches classes in social media marketing, consults with small businesses and individuals on social networking and social media marketing, and works with companies who are looking to access the Boston region entrepreneurial and innovation community.