Have an idea for a startup? Good. Are you ready to accept that it's wrong? What do you do when your initial idea fails? How can you turn a failed first attempt into a successful business? These question and more are answered in Getting to Plan B by John Mullins and Randy Komisar
Whether your startup is one year or one day old, this book will help you better evaluate your idea and determine your business model that will build a sustainable business. If you're a student of Lean Startups, this fits perfectly with the customer development methodology.
There are quite a few great concepts that Randy and John cover in Getting to Plan B, but I'd like to highlight a few that stood out to me:
