5 Reasons Why Startup Founders Should Read Business Books

I recently came across a post claiming, "Why Startup Founders Should Stop Reading Business Books." While I appreciate the sentiments of choosing your reading material wisely, I strongly disagree with the belief that you should not spend time reading anything but the most narrowly focused books.  Especially for first time and young entrepreneurs, they're an essential stepping stone in knowledge growth. I'd like to highlight the reasons I believe this here and also specifically address some of the other blogger's contentions.

CEOs: Your Changing Customer

General Information
Author: 
George Colony
Forrester research's George Colony writes about how people (your customers) have changed over the last decade based on their research. You will be surprised.
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