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Do's and Don'ts of SaaS Marketing

in
  • customer acquisition
  • SaaS
  • software-as-a-service
  • value proposition
  • Marketing, Sales, PR
General Information
URL: 
http://www.saasmarketingstrategy.com/publicationsresources.html
Author: 
Peter Cohen, SaaS Marketing Strategy Advisors

The "Do's and Don'ts of SaaS Marketing, all on a single page.  Outlines key differences between SaaS marketing and on-premise marketing:  Different messages, different audiences, different processes.

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