Why Continuous Deployment?

General Information
Author: 
Eric Ries

 "Of all the tactics I have advocated as part of the lean startup, none has provoked as many extreme reactions as continuous deployment, a process that allows companies to release software in minutes instead of days, weeks, or months. My previous startup, IMVU, has used this process to deploy new code as often as an average of fifty times a day. This has stirred up some controversy, with some claiming that this rapid release process contributes to low-quality software or prevents the company from innovating. If we accept the verdict of customers instead of pundits, I think these claims are easy to dismiss. Far more common, and far more difficult, is the range of questions from people who simply wonder if it's possible to apply continuous deployment to their business, industry, or team."