Category: Marketing, Sales, PR
Startup Marketing: Tactical Tips from the Trenches
@Dharmesh
21 Tips for Startup Marketing from a startup veteran.
Describes the unique challenges of marketing a software-as-a-service (SaaS) solution to enterprises
The Chris Rock School of Entrepreneurship (Pricing!)
A great examination on how to properly price your product; resist the temptation to unbundled your product to give someone a discount and decreasing your revenue.
The Friday Five: Tips on Getting Covered in Innovation Economy
Advice on how to get coverage by Scott, a leading innovation/entrepreneurship journalist in the New England region.
@dmscott
Chronicling the worst, most overused, abused words in PR writing and press releases. Never use these words. Say something people actually want to read and is the truth (He tells you how).
Validated Learning About Customers
Eric discusses the process of "validated learning about customers" which leads to better understanding of your business model and focus on potential for valuable growth (i.e.- solid revenue increases)
@VCMike
Internet Investing at Polaris Venture Partners, and other random stuff…
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