Category: Marketing, Sales, PR
Hacking the Magical Number Seven with Storytelling
People can only remember 7 things in their short term memory, but if you use a story to have them remember more. Use stories for your pitch, you product and advertising.
HBS: How to Perfect an Elevator Pitch About Yourself
You're in the elevator with the hiring manager of your Dream-Job. As the door slides shut, you feel a combo of adrenaline and slight nausea: you've got 15 seconds, if that, to communicate your value
How Freemium Can Work for Your Startup
Om talks about how the feemium model can work for startups using specific examples: Evernote, Remember the Milk, and Dropbox
How To Compete
Chris examines quite a few ways you can compete and beat the competition
How to Craft a Killer Elevator Pitch that will Land You Big Business
21 tips for the perfect elevator pitch.
Amazing tips on how to truly utilize twitter to be better/happier: 1) Transparency and Values, 2) Reframing Reality, 3) Helping Others, 4) Gratitude
Jules Pieri, Daily Grommet
Musings on design, social media, cultural anthropology, start-ups by the CEO of Daily Grommet, one of the few consumer facing startups in the Boston area.
@Dharmesh
Dharmesh blogs about many topics related to entreprenuership.
Some Lessons I've Learnt from an Online Crisis
How to handle a PR crisis that is exploding online.
Startup Lessons from the Underpants Gnomes: PROFIT!
Dharmesh examines the problem for many internet startups: a lack of plans for making profit. He then discusses the thought process for properly planning a business to make a profit.
