Ever wish you could climb in the brain of your customer to really understand what they're thinking? Want to know how to get the most out of your employees? Is there a secret underlying process that make use all alike in how we think? While How We Decide is not a magic solution to all of those questions, it does provide fantastic and fascinating insight into all of them. I highly recommend this book to anyone that wants to better understand the underlying thought processes that make up the complex human mind. Read on to find a few of the key things I discovered in reading this book.
Ever wonder why some ad campaigns are huge successes and others flop? Ever find yourself thinking that someone made a great argument only to find yourself still doing the opposite? As humans, there are many triggers that affect us and influence our decision making on a subconscious level. 
